Velour Mode D2C Scaling

Scaling a luxury fashion brand for their biggest Black Friday yet.

01About Project

Migrating from a constrained template to a headless Shopify Plus architecture with Next.js to handle traffic spikes and deliver a premium UX.

The brand's site crashed during previous high-traffic events. The UX felt generic and didn't reflect their luxury positioning.

We built a headless frontend using Next.js on Vercel, connected to Shopify Plus. We implemented edge caching and optimized image delivery.

Zero downtime during Black Friday. Conversion rate increased by 200% due to faster load times and better UX.

IndustryFashion

Technologies